Synopsis

Strategic management provides the basis for adapting the organisation to the vagaries of an unpredictable, turbulent environment and for more effectively and efficiently achieving the firm's objectives. Strategic Management is the continuous process of analysis, planning, and action to keep a firm is aligned with its external environment. It aims to capitalize on organisational strengths and environmental opportunities while minimizing or avoiding organisational weaknesses and environmental threats.

BPMN3023 Strategic Management

Strategic management is a multidisciplinary course that integrates the knowledge learned from other courses that were concerned with a specific functional area (e.g. production, marketing, finance, accounting, human resources), and/or well-defined and specialised body of knowledge (e.g. economics, statistics, business law, information systems). In contrast, the problems and issues of strategic management cover the whole spectrum of business and management.

To enable students:

1. To understand the theory and concepts in strategic management.
2. To apply approaches, techniques and tools to acquire strategic solutions.
3. To perform strategic audit through identification of strategic issues and recommend strategic solutions to organizations.

Teaching-learning and assessment strategy:  Mixed method between teacher-centred and student-centred. Assessment strategy is based on combination of formative and summative assessment.

PRE-REQUISITES* : FINAL YEAR OF STUDY & HAVE FULFILLED 100 CREDIT HOURS AND ABOVE (≥100 CREDIT HOURS)**
*REMINDER: failure/negligence/disobedience in meeting these pre-requisites will caused an automatic withdrawal from the course
** includes all credit hours that have been transferred (with proof/evidence)